10 Tips to Copy that Sells!

Are sales trickling in when you expected a sales flood? Is your promotional media not performing as you expected? Follow these ten tips to copy that sells and see results.

1. Emphasize benefits not features. Everyone knows what a watch does but why buy one brand over another? Is it is it prestigious or is it fun or durable? What are the benefits to buying the time piece your selling?

2. Ask for the sale. Does your sales message ask you client for the order? Are the words Order today – Buy Now – Call Us we’re waiting for your order - in your sales copy? Make it easy for your prospect to know what to do next and how to reach you: by email, fax, and phone either to schedule an appointment or place an order.

3. Have a strong guarantee. Show the customer she can trust you. Do you have a no risk guarantee? Money back no questions asked? Let the prospect know you are interested in a long term business relationship not just a one time sale.

4. Tell a story. Help them visualize the situation where they need your product or service. Paint a vivid picture: “Tears well up in your eyes as you watch your parent struggle to remember who you are. You worry that someday you won’t recognize your children or you grandchildren when they come to visit you. Keep your memory alive with…”

5. Strong headlines. Reach out and grab the prospect’s attention with a headline like “How to Avoid Becoming the Victim of the Largest Killer of Americans, Heart Disease”. If you don’t grab the prospects attention your promotion will end up in the trash.

6. Use testimonials. Who thinks your products are great? Use their quotes. Request testimonials and be sure to have a thank you gift for customers who make the time to provide feedback.

7. Show what is in it for the customer. What will they get when they buy your product? Less stress, better communication, happiness? Focus on the benefits your business provides.

8. Consider you target market when writing the copy. Who is buying your product? Who do you want to start buying? Write to this audience in a conversational tone.

9. Use the anatomy of a sale.There’s a structure to writing sales copy that makes people want to buy. It reaches the prospect’s heart and mind and gets her buying from you instead of your competition.

10. Avoid industry jargon. You may confuse your customers. Use clear and understandable terms. If you are targeting customers in a specific industry consider using a white paper.

Apply these 10 copy tips and watch your sales soar. If you want copy that gets your customers attention but don’t have the time or desire to write it let us at Direct Marketing Rx do it for you. Contact us today.

Yes, I Want Copy that Sells!