Seven Rules to Whip Your Direct Marketing Into Shape!

Read seven rules about Direct Marketing I learned from Renegade Millionaire Dan Kennedy.

1. Always have an offer or offers - Never end any marketing media conversation without making a direct offer. Buy 2 get 1 free or call for a free report and DVD.
2. Have a reason to respond right now - Picture your prospect as a couch potato unwilling to move off the sofa and craft your message to force him up off the sofa eager to take you up on your offer.
3. Clear Instructions on how to respond - Confused prospects do nothing. Ambiguous artsy ads that don't tell customers what to do won't bring in sales just make people shake their heads in bewilderment. Most people are good at following instructions. Give clear steps on how to order, make an appointment, request the free report or whatever action you want the customer to take.
4. Track and measure results - You need to keep an eye on your return on investment by using real, hard facts and data when making marketing decisions. Tracking means collecting all the information you need to decide which advertising is working and what isn't. Have a follow up plan.
5. Have strong sales copy not subtle boring murmurs - Demand attention with your marketing to drown out the noise of your competitors' messages.
6. Use Outrageous Mail Order Advertising - It gets open and read not tossed in the trash.
7. Results Rule - Your opinions and feelings about your marketing don't count. What counts are your customers' or clients' checks and credit cards. Use marketing that brings money into your business.

These seven rules to whip your direct marketing into shape are just the beginning. Read more about the value of direct marketing when you request the FREE report "Why Smart People Appreciate the Value of Direct Marketing In Building Lifetime Customers" at the link below.

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